Careers at House of Harley-Davidson

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Sales Associate

Motorcycle Sales Associate

$40,000 - $80,000 / Year! Commission PLUS Monthly and Performance Bonuses!

Valid Motorcycle License (Class M) in the State of Wisconsin or the ability to obtain one upon employment is required

Job Intro

Fuel Your Passion for Riding: Join the Legendary House of Harley-Davidson as a Motorcycle Sales Associate Are you ready to turn your love for motorcycles into a career that’s as exciting as the open road? At House of Harley-Davidson, we don’t just sell bikes—we connect people to the thrill of freedom, adventure, and the Harley-Davidson lifestyle. We’re looking for a Motorcycle Sales Associate to join our team, someone who can combine traditional sales skills with a modern, customer-first mindset to help riders find their perfect Harley-Davidson.

Job Description

Share your knowledge and passion for Harley-Davidson motorcycles, gear, and culture to inspire and inform buying decisions. Offer test rides and showcase the features and craftsmanship that make Harley-Davidson legendary.

Benefits

  • $40,000 - $80,000 per year 
  • Commission, Monthly AND Performance Bonuses
  • Health, Dental, Vision, and Life Insurance 
  • Paid time off
  • Employee discounts 
  • 401(k) retirement plan with employer match... We invest in our team! 
  • We are a growing organization with room for advancement! 
  • We offer training paid for by the dealership through Harley-Davidson University!

Responsibilities

  • Build Connections: Engage with customers—whether in-store or responding to leads—by understanding their riding dreams, preferences, and lifestyle.
  • Be the Expert: Share your knowledge and passion for Harley-Davidson motorcycles, gear, and culture to inspire and inform buying decisions.
  • Create Excitement: Offer test rides and showcase the features and craftsmanship that make Harley-Davidson legendary.
  • Deliver Exceptional Service: Guide customers through every step, from selection to delivery, ensuring a seamless and memorable experience.
  • Foster Loyalty: Build lasting relationships, turning first-time buyers into lifelong members of the House of Harley-Davidson family.

Requirements

  • Sales Mindset: 2+ Years Experience in Sales Preferred (motorcycle or automotive a plus) or a natural talent for connecting with people.
  • Passion for Riding: A love for motorcycles and an appreciation for the Harley-Davidson lifestyle.
  • Strong Communicator: Confident, professional, and skilled at building trust with customers.
  • Driven to Succeed: Motivated to meet sales goals, embrace challenges, and deliver results.
  • Licensed to Ride: A valid motorcycle license (Class M) in the State of Wisconsin or the ability to obtain one upon employment is required - we value team members who live the lifestyle they represent.

Questions

Walk-in Applicants are Welcome!

Terms

Why Join Us: Be part of an iconic brand that stands for freedom, individuality, and adventure. Grow your career in a supportive, team-focused environment where hard work is recognized. Enjoy exclusive access to Harley-Davidson products, events, and the area's leading compensation package. Ready to Ride with Us? Turn your passion into a rewarding career. At House of Harley-Davidson, you’re not just selling motorcycles—you’re helping riders chase their dreams and create unforgettable experiences. We are an Equal Opportunity Employer. All qualified applicants are considered regardless of ethnicity, nationality, gender, veteran or disability status, religion, age, gender orientation, or other protected status.

Interested in this Position?
Apply now
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