About Us
At Bob King Automotive Group, we’ve built our reputation on trust, service, and a deep commitment to the community. With a history of excellence serving drivers across Winston-Salem and beyond, we offer new and pre-owned vehicles from top brands like Hyundai, Kia, and Genesis, backed by award-winning service and support.
When you join Bob King Automotive Group, you’re becoming part of a team that values your growth, rewards your contributions, and treats you like family. We believe in creating long-term careers, not just jobs—giving our employees the tools, training, and opportunities they need to succeed. If you’re ready to work for a company with a proud history and an exciting future, we’d love to meet you!

Mr. Rob King, a second generation and current principle owner and CEO of Bob King Automotive Group.
Rob King
Principal Owner and CEO

Camp Hope is a local day camp that gives kids in our community an opportunity to have fun in a safe and loving environment! Camp Hope exists to develop self-worth, character, and a Christ-centered faith in the lives of kids in our community who are in foster care, are severely under resourced or have suffered from a traumatic event. These approximate 60 campers receive a lot of love, respect, and compassion from positive role models and have opportunities to participate in fun activities, special events, projects, sports, and classes. They have a chance to play, paint, sing, dance, and make new friends and happy memories that will last throughout the year! Most importantly, they have a chance to collide with God's love and hope in a life-changing way!
Camp Hope
Local Day Camp

At the Crosby Scholars Community Partnership, we help students in public middle and high schools in Forsyth County prepare academically, personally, and financially for college admission and other post-secondary opportunities best suited to a student's needs, aptitudes and dreams. We seek to ensure that every public-school student in Forsyth County has the opportunity to attend college. We will assist public middle and high school students in Forsyth County in preparing themselves for successful college enrollment.
Crosby Scholars
Community Partnership