About Us
We are West Michigan's #1 Buick GMC Cadillac dealership and successfully serve customers in Portage and actively support Touchdown for Diabetes.
We believe culture makes a difference and strive to build lasting relationships with our employees, customers, and community.
We value our employees and invest in their success.

Company Culture
We recognize and appreciate the quality work of our employees. Your great effort and accomplishments will not go unnoticed!
Professional Development Opportunities
Product training and certification programs allow you to grow and add to your resume!
Career Advancement
We prefer to develop our employees and promote from within. If you show us what you're capable of the opportunities will be there.

Cole Automotive holds Touchdown for Diabetes to raise funds to help treat and educate people who are uninsured and have diabetes.
Touchdown for Diabetes
The Borgess Diabetes Center