About Us
Jake Kaplan got his start in the early 1940’s with a used tire and no money. He sold it; then sold a few more and eventually picked up a used car. He sold the car and then bought another and thus Jake got his start in the used car business.
In December of 2021, Kaplan Auto Group added a third location in New Hampshire and fifth overall! Rochester Toyota in Rochester, NH has been family owned since 1975 and we look forward to continuing the family tradition now that it is under the Kaplan umbrella. The Toyota brand is a world-famous manufacturer of high-quality, high-value cars and trucks that set the standard for long-term resale value and durability! This is a great addition to our already diverse lineup!
Company Culture
We strive to foster positive relationships with our employess, customers and community
Career Advancement
We appreciate our employees, invest in their success with ongoing training, and promote from within whenever possible.
Rochester Toyota proudly supports the CHaD Battle Of The Badges Baseball Classic where Police Officers and Firefighters meet to raise money and awareness for the kids and programs at CHaDkids.
Battle of the Badges
The Children's Hospital at Darthmouth